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The government of Bolivia has announced it will celebrate the southern hemisphere's summer solstice (December 21), which in 2012 also marks the 'end of the Mayan calendar', the infamous B'ak'tun 13, with events at the La Isla del Sol, one of the largest islands in Lake Titicaca, and joining Venezuela in a push for a switch of consumption from imported to local food (WP).

David Choquehuanca, Bolivia's foreign minister, has made statements to the Bolivian people that December 21, 2012 will mark the beginning of a culture of community-based living through an ideology of communitarianism.[1]

“The twenty-first of December 2012 is the end of selfishness, of division. The twenty-first of December has to be the end of Coca-Cola and the beginning of mocochinche (a local peach-flavored soft drink),” Choquehuanca told reporters at a political rally for Bolivia’s president, Evo Morales. “The planets will line up after 26,000 years. It is the end of capitalism and the beginning of communitarianism” - David Choquehuanca


The Government of Bolivia is making steps to ban Coca-Cola products within its national borders by December 21, 2012; coinciding with the conclusion of the 13th baktun of the Mayan calendar. Until then, Coca-Cola continues to be advertised freely in downtown locales like Wikipedia:La Paz.[2] 14% of all agricultural sales and $270 million of the national economy is tied in the production of the coca leaf.[3]


The switch to local purchasing (WP) by drinking fruit juice produced in nearby Venezuela improves the economy of the region. The Evo Morales administration believes that greater equality and preservation of culture.[4] Venezuelan leader Wikipedia:Hugo Chavez has also been encouraging his people to consume locally-produced beverages instead of those produced in the United States of America as a similar gesture against Western-oriented capitalism.[3]

One of the soft drinks main ingredient is an extract of Wikipedia:coca that is commonly found in Bolivia. Bolivia's ability to expand their economy has been limited in the past by the ban on coca leaf consumption put into place by the United States and other capitalist countries. A drink made from dried peaches called Mocochinci would become the substitute for Coca-Cola products once they become illegal. As a part of Bolivia's cultural traditions, the coca leaf is not considered a Wikipedia:narcotic in Bolivia.[2][1] President Wikipedia:Evo Morales would have his nation become the fourth to ban Coca-Cola products along with Wikipedia:North Korea, Wikipedia:Cuba and Wikipedia:Myanmar. Wikipedia:Pepsi is not even mentioned in the proposed law against Coca-Cola because the drink is largely unheard of in Bolivia.[3] His plans to legalize coca leaves would contradict the 1961 UN directive to ban them called the Wikipedia:Single Convention on Narcotic Drugs.[2]

Another American-based food company, Wikipedia:McDonald's, failed to make a profit in Bolivia due to cultural unrest against American companies and were forced to shut down all eight of their franchises in the early 2000s.[3] Another Latin American country had gotten rid of their McDonald's restaurants in a similar manner.[4] Consumption of Coca-Cola products have tripled in Bolivia since 2001.[1] This has caused manufacturing and sales within South America to rise during the 21st century.

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Coca-Cola ban in Bolivia

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